Amory Lovins' Burning Quest to 'Reinvent Fire'
By Joel Makower
Amory Lovins has a new book out today. That's worthy of a news story in itself, since many of his previous works – books and papers going back to the 1970s – have spurred radical new thinking in energy, transportation, and building systems. And not just thinking: an impressive list of companies and governments around the world can trace some of their more innovative products, processes, and business models to the thinking of Lovins and his colleagues at the Rocky Mountain Institute, of which he is co-founder, chairman and chief scientist....
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